VM: Pantone’s 2018 Color of The Year – Ultra Violet

DS2 Living may be a little late to the 2018 Pantone Color of the Year party, but we’re here nonetheless. We could not help but swoon over the bold and fierce color of the year, Ultra Violet – and ever since seeing this announcement, we’ve been seeing this color EVERYWHERE. In marketing, branding, on TV, and even weaved into interiors. Pantone seems to be right on the money with the hot trend prediction, and we love the way Leatrice Eiseman, their Executive Director explained the choice:

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” – Leatrice Eiseman¬†(Executive Director of the Pantone Color Institute)¬†

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